OUR MENU ARQUITECHTURE

In addition to real projects, the portfolio the portfolio also features conceptual explorations developed to showcase different structural approaches applied to a range of restaurant models.

Fast-food casual

Conceptual proposal developed to explore structural approaches applied to a fast-casual business model

Category simplification

Enhanced visual clarity

A5 Format

Sushi japonés

Propuesta conceptual desarrollada para explorar la optimización estratégica en restauración japonesa contemporánea.

Creative fine dining

Conceptual proposal presented as an academic project and developed to explore strategic optimization in contemporary creative dining

Product curation and selection

Structured category hierarchy and decision flow

Balanced visual composition and editorial rhythm

Focused on optimizing customer experience and value perception

Vertical A4 format

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Digital Menu

Premium classic

Conceptual proposal developed to strategically optimize the menu of a premium Parisian-style restaurant

Integration of Art Deco aesthetics with a focus on clarity of reading and elevated value perception

Distinctive category hierarchy supported by a refined editorial rhythm

A4 vertical format with sophisticated typographic and ornamental composition

Neon Muses Cocktail Bar Menu Concept

Menu concept for a cocktail bar inspired by icons from music, film, and art.
The design combines graffiti aesthetics, neon color accents, and an urban visual language to position the menu as a key visual asset within the space.

The menu is presented in a four-panel A3 accordion format, where each cocktail pays tribute to an iconic cultural figure across three collections: Signature Muses, Neon Icons, and Art Legends.

All designs © MenúStudio Strategy Unauthorized reproduction or commercial use is prohibited.

Urban Ramen

Conceptual proposal developed to explore strategic menu architecture in an urban ramen bar inspired by cyberpunk aesthetics and Japanese street food culture.

Menu architecture, dish naming, and visual narrative designed to enhance clarity, hierarchy, and commercial appeal.